Impact
Challenge
MAKE YOUR IDEAS MATTER
A creative competition for marketing students brought to you by CAPSBOLD and the University of Nicosia.
Take on a real business task and prove what you’re capable of outside the classroom.
Plus a chance to see your concept brought to life.
business task:
TECH FOR GOOD
IMPACT CHALLENGE is a case championship about technology put to work for society.
A client's team of developers is on a mission to make change.
Build an authentic and unique initiative that contributes to the life of Cyprus. Design a social initiative the client could launch on its own terms: a product or an activation.
CLIENT BRIEF
A business challenge with the potential to be implemented
EXPERT WORKSHOP
Led by industry experts from the CAPSBOLD team
FINAL PITCH
Finalists present their ideas to industry experts and receive direct feedback
REGISTER IF YOU:
Are studying for a Bachelor's degree in marketing, PR, management or related fields at the University of Nicosia
Are seeking to level up your marketing skills
Are ready for a non-routine challenge!
What you will practise
Five weeks,
one shot
REGISTRATION OPENS
Sign up individually and secure your spot in the championship.
Offline workshop
On campus: intro talk and a live workshop.
REGISTRATION CLOSES
Friday. 12:00 registration closes and the brief is released. Your 72 hours start here. 15:00 online briefing and Q&A.
SUBMISSION DEADLINE
CAPSBOLD team answers questions throughout the 72 hours. Presentations go in for evaluation on Monday at 12:00.
Finalists announced
The top 10 receive letters confirming they have advanced to the finals.
Pitch & awards
Friday. The top 10 pitch offline at the University of Nicosia (10-minute presentation + 5-minute Q&A). Winners announcement & award.
The winners will get
1st place
2nd place
+ AirTag + shopper bag
3rd place
+ phone strap
Certificate of achievement
Every winner receives one, signed by the organisers.
A chance to see it happen
Opt in, and CAPSBOLD may develop your concept further for the client. You’ll receive full credit for your idea.
Who reads your work
A mixed panel of academic staff, CAPSBOLD strategists and client representatives.
UNIC academic staff
Marketing and management faculty judging rigour, insight and the quality of your argument.
CAPSBOLD strategists
Creative and strategy leads from the agency, judging originality and whether the idea would survive a client room.
SPORTSOFT team
The client. They know their budget, their engineers and their community, and they judge feasibility accordingly.
Before you
sign up
You need to be studying marketing, PR, management or a related field at UNIC. The judges are looking for executable thinking, not a portfolio. The launch event includes a briefing and a workshop to get you started.
Entries are individual, so the submission and the pitch are yours alone.
You do. Taking it further is opt-in: if you consent, CAPSBOLD may adapt and execute the concept commercially, your credentials are kept if it is realised, and any new work product created during implementation belongs to CAPSBOLD and SPORTSOFT. Portfolio use is allowed with credit to CAPSBOLD.
No. Entry is free and limited to 50 students.
THINK BOLD. MAKE AN
IMPACT.
Register now and receive the brief at 12:00 on November 27.
Registration closes November 27
You are on the list
The brief and the Q&A link arrive on 27 November. Bring something bold.
Registration is full
All 50 places are taken. Follow CAPSBOLD for the next challenge.
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